A Tapestry of Positivity Imagine a word that encapsulates beauty, elegance, and brilliance. That’s Záy Sheen. It’s the warmth of a sunny day, the joy of laughter, and the confidence that comes from embracing your unique style. Záy Sheen is the positivity that fills your heart when you feel comfortable and stylish in what you wear.

I’m Tafreed, founder of Záy Sheen, and this is the story of how it all began.

For over seven years, my family and I lived as refugees in Thailand, struggling to make ends meet. Every day was a battle to cover the rent and daily expenses. Despite the hardships, there was one thing that always brought comfort and joy to our home: my mother’s cooking. Everyone who tasted her food—relatives, friends, and even new acquaintances—couldn’t stop raving about it. So, in April 2019, inspired by others on YouTube, we launched a channel called Zubia’s Kitchen, named after my mother, Zubia. We wanted to share her amazing recipes with the world.

For over a year, we focused on cooking videos. But then, something unexpected happened. It was Eid in August 2020, and my mother had ordered some clothes from Pakistan. When the parcel arrived in July, my father suggested we make a vlog about it. We thought it was a fun idea, so we filmed a video showcasing the vibrant fabrics and intricate designs of my mother’s new clothes. We uploaded it to our YouTube channel, shared it with friends, and didn’t think much more about it.

To our surprise, within days, one of our friends reached out, asking if the clothes were for sale. My mother replied that they weren’t, but the idea was planted. My parents and I started discussing the possibility of selling Pakistani clothes in Thailand. After all, many people like us missed the traditional clothing from back home, but there was nowhere nearby to buy it. And the online options were often too expensive.

We decided to fill that gap. We started with the name Zubia’s Clothing, then Zubia’s Fabric, but we knew we needed something that felt like our own. After three weeks of brainstorming, we found the perfect name. “Zubia” starts with Z, and “Sheraz,” my father, starts with S. In Urdu, we pronounce these letters as “Zay” and “Sheen.” And that’s how Záy Sheen was born.

We worked tirelessly for two years to build our business, and by 2022, we were making real progress. We had captured a segment of the online clothing market in Thailand, selling not just Pakistani and Indian traditional clothes, but also Thai garments. Our journey didn’t stop there. In July 2023, we took a giant leap and expanded to New York, United States. Today, I’m operating Záy Sheen from New York, and our dream has become a reality.

It’s been a journey of resilience, creativity, and the unbreakable bond of family. Záy Sheen represents more than just clothing; it’s a story of hope, culture, and the power of following your dreams.

Our journey is far from over. At Záy Sheen, we’re driven by a mission to bring top-quality clothing to confident, ambitious, and unstoppable individuals. We’re not just about selling clothes; we’re about empowering people worldwide through elegance and creativity.

Every piece of clothing we offer is a testament to our family’s resilience and a celebration of the cultures that inspire us. We believe that when you wear Záy Sheen, you’re not just making a fashion statement—you’re joining a movement of strength, confidence, and the unstoppable spirit of those who never give up.

So as we continue to grow, we’re committed to staying true to our mission and sharing our story with the world. Here’s to the road ahead, and to all the amazing people who will walk it with us.

Crafting Positivity, One Thread at a Time:

At Záy Sheen, we believe that fashion should be a source of joy, not intimidation. Our journey is centered around making positivity tangible in every product we create. From the carefully selected fabrics to the thoughtful design, each piece is a testament to our commitment to radiating positivity.

About Our Founder – A Visionary Pursuit of Happiness:

Our founder discovered that, like you, our customers value comfort, style, and quality without unnecessary extravagance. Záy Sheen was born out of the desire to provide practical and beautiful products, simplifying the art of dressing. The goal is to be a source of happiness, ensuring you have the best alternatives for every occasion.

Záy Sheen – Where Trust is the Motive:

Záy Sheen is more than just a brand; it’s a journey fueled by the enduring support of family and the passion to create trustworthy and high-quality products. Trust is our guiding principle. We want every client to feel the trust we put into our products. Záy Sheen has evolved over the years, surprising everyone with its progress, all thanks to our dedicated team and thoughtful approach.