We’re about to embark on a journey, and it all begins with the very essence of our name, Záy Sheen. Why start here? Because Záy Sheen embodies every positive word and thing you can think of. It’s more than a name; it’s a celebration of positivity in every stitch, and we want to share this radiant spirit with you.
At ZÁY SHEEN, we believe elegance and sustainability go hand in hand. We’re a purpose-driven fashion brand committed to crafting high-quality, ethically made clothing that empowers self-expression while honoring the planet. Each piece is thoughtfully designed using eco-conscious materials, blending timeless style with modern values.
ZÁY SHEEN exists to provide sustainable, elegant fashion that looks and feels good, both ethically and environmentally. We aim to make sustainable fashion accessible and meaningful, empowering consumers to make choices that positively impact the planet and their communities.
At ZÁY SHEEN, we aim to create elegant and sustainable fashion that inspires confidence and fosters a deep connection to personal style and environmental responsibility. We strive to empower conscious consumers through ethically crafted clothing that reflects our commitment to quality, sustainability, and cultural appreciation.
From Refugee to Sustainable Fashion:
I’m Tafreed, the founder of Záy Sheen. My journey, like many, has been marked by resilience and determination. For almost a decade, my family and I lived as refugees in Thailand, facing daily struggles just to make ends meet. Despite these hardships, the unwavering support of my parents, Zubia and Sheraz, kept our spirits high. My mother’s cooking brought joy and comfort to our home, and it was this sense of warmth that inspired us to start a YouTube channel, Zubia’s Kitchen, in April 2019.
What started as a platform for sharing my mother’s beloved recipes soon evolved into something much greater. In August 2020, a simple vlog showcasing traditional Pakistani clothes sparked an idea: why not bring a piece of home to those who, like us, missed the cultural connection? This idea led to the birth of Záy Sheen.
Our journey has been one of growth and expansion. We spent two years building our business in Thailand, capturing a segment of the online clothing market by offering traditional Pakistani, Indian, and Thai garments. In July 2023, we took a giant leap forward by expanding to New York, United States. Today, we are proudly operating from New York, bringing our vision to a global audience.
ZÁY SHEEN is more than a brand name—it’s a tribute to my incredible parents, whose love and guidance have been the cornerstone of my journey. After exploring various names like Zubia’s Clothing and Zubia’s Fabric, we knew we needed something that felt uniquely ours. “Zubia” begins with Z, and my father Sheraz’s name starts with S. In Urdu, these letters are pronounced as “Zay” and “Sheen.” And that’s how ZÁY SHEEN was born—a name that not only stands out but also serves as a daily reminder of the love and support that fuel our dreams.
At Záy Sheen, we believe that fashion should be more than just clothing—it should be a reflection of positivity, authenticity, and a deeper purpose. Our journey began with a simple yet profound “Why”: to create a brand that embodies elegance, comfort, and the warmth of family values, all while making a positive impact on the world.
At Záy Sheen, every piece of clothing is a testament to our commitment to quality, authenticity, and sustainability. We’ve shifted towards sustainable practices, ensuring that our products are not only beautiful but also kind to the planet. From the carefully selected fabrics to the thoughtful designs, each product is crafted with care, reflecting our dedication to ethical production and environmental responsibility.
Our vision is clear: to empower confident, ambitious, and unstoppable individuals through fashion. Záy Sheen is not just about selling clothes; it’s about creating a movement—one that celebrates resilience, culture, and the power of following your dreams. We’re driven by a mission to bring top-quality, sustainable clothing to people worldwide, and we invite you to join us on this journey.
Trust is at the core of everything we do at Záy Sheen. We want every customer to feel the authenticity and care we put into our products. As we continue to grow, we remain committed to our core values of family, community, and sustainability. Our story is your story, and together, we’ll continue crafting positivity, one thread at a time.
At Záy Sheen, we’re on a purposeful journey — constantly evolving, learning, and creating with intention. Every stitch we make and every piece we design is a step toward a more conscious and beautiful future.
Our collections are more than just clothing; they are a reflection of our values — where timeless style meets true sustainability. Each item is crafted with care, celebrating authenticity, quality, and the belief that fashion can inspire positive change.
Thank you for being part of our journey. Together, let’s embrace elegance, champion sustainability, and make an impact — one mindful choice at a time.
Záy Sheen is a welcoming, diverse, and open community. We extend our positivity not only to each other but also to the communities where we live and work.
Drawing inspiration from the world, we remain true to our roots, heritage, and commitment to quality.
Doing the right thing is our constant endeavor. We build trust and foster long-term relationships through honesty.
We celebrate the freedom of style as a form of self-expression, ensuring everyone can experience fashion on their own terms.
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